Contact Us: Support | Sales

1.888.550.8665 / 1.905.458.9262

The basic question that is asked when measuring promotional effectiveness is as important as it is obvious:  Did the promotion drive a sales increase?  Clearly driving sales is the primary
Read More

No Comments

In order to win at retail, category management must be a part of the business processes. Assortment optimization must be included in that winning category management process. With optimized product
Read More

No Comments
January 26, 2015 | Dean | Assortment Optimization, Category Management

Merchandising fundamentally is about getting the right mix of products on the shelves. For many retailers & manufacturers this can be a cumbersome process. Some retailers still employ the concept
Read More

No Comments
October 13, 2014 | Joe Catella | Assortment Optimization, Merchandising, Planograms

Previously I discussed Assortment Optimization, and how too much breadth can actually be quite harmful to a retailer. Many retailers sometimes misguidedly stretch assortment to too high a level in
Read More

No Comments
October 6, 2014 | Gerald | Assortment Optimization

One of the key factors in measuring the success of a retailer today is the ‘same store sales increase year over year’. This measure is an indicator of improved consumer
Read More

No Comments
September 15, 2014 | Gerald | Assortment Optimization

Businesses continue to wrap focus around their mobile strategy and c-stores are not being left behind. Bringing together point-of-sale, inventory, planograms and market data, into a  customized tablet app technology
Read More

No Comments
August 25, 2014 | Tricia | Assortment Optimization, Planograms

Have you ever wondered why stores sometimes have so much inventory left over from certain seasons? Us too! With proper seasonal management practices this should be avoided. Too often retailers
Read More

No Comments
July 28, 2014 | Gerald | Assortment Optimization, Category Management

Believe it or not, there are still retailers and manufacturers out there that do not create or maintain planograms. If you are one of them, you’re missing out on a
Read More

No Comments
July 21, 2014 | Michael | Assortment Optimization, Merchandising, Planograms

One of the many challenges that retailers face on an ongoing basis lies in assessing the right balance of products to present to shoppers. Assortment optimization is how retailers can
Read More

24 Comments

The choice of assortment that is carried for a category (category management) is the largest factor in determining the overall performance achieved for the majority of categories.  Often, there is
Read More

11 Comments