Planograms and Technology for Today and Tomorrow
In a previous article titled “Planograms and Technology”, it discussed what planograms are and the prevalence of retailers and vendors gaining access to up-to-date planograms with creative technology solutions. This article continues this discussion by bringing to light great new technologies that enable all parties with creative thinking for crafting new powerful web application tools.
Collaborative planogramming for example will be taken to a new level through 3D visualizations via the web that can be paired with insightful consumer data to help with the decision making process. With the high levels of user interactivity, there will be frequent requests for information and frequent submission of information, all through online web services that do the work to transmit and receive the data. This will in most cases lead to requirements to secure not only the online connection but the content of what we send through the connection. CryptoJS was presented and discussed at the jQueryTO conference and is a great library to get started with encrypting the data for online transmission. Ultimately, new cutting edge solutions enabled by new ideas and new technologies will bring a much better merchandising experience for vendors and retailers to build profitable planograms by aligning both their interests and goals and by adjusting to or creating market demands for new innovations.