Planograms and Technology for Today and Tomorrow


In a previous article titled “Planograms and Technology”, it discussed what planograms are and the prevalence of retailers and vendors gaining access to up-to-date planograms with creative technology solutions. This article continues this discussion by bringing to light great new technologies that enable all parties with creative thinking for crafting new powerful web application tools.

Conferences such jQueryTO bring together bright minds who want to share their ideas, knowledge and new technology launches to the masses. I was fortunate enough to attend this event and left inspired with the new possibilities that can bring Planogramming to the forefront of web innovations.  There were presentations ranging from the science of colors on the screen, securing information transportation via encryption to JavaScript frameworks and libraries enabling taking application developments to new heights. For example, this may sound slightly technical, a JavaScript library “three.js” enables the use of computer GPUs to handle all the heavy lifting for anything graphics related.  This gives us numerous opportunities to take online planograms to the next level for today and tomorrow.

Collaborative planogramming for example will be taken to a new level through 3D visualizations via the web that can be paired with insightful consumer data to help with the decision making process. With the high levels of user interactivity, there will be frequent requests for information and frequent submission of information, all through online web services that do the work to transmit and receive the data. This will in most cases lead to requirements to secure not only the online connection but the content of what we send through the connection. CryptoJS was presented and discussed at the jQueryTO conference and is a great library to get started with encrypting the data for online transmission. Ultimately, new cutting edge solutions enabled by new ideas and new technologies will bring a much better merchandising experience for vendors and retailers to build profitable planograms by aligning both their interests and goals and by adjusting to or creating market demands for new innovations.


15 comments on “Planograms and Technology for Today and Tomorrow

  • Andrea Salem says:

    These new technologies enable companies to create the most effective displays to entice customers and boost sales.

    Reply
  • Merchandising goes well beyond the drawing of planograms. Analytics, shopping ease, co-purchasing, Loyalty all play in effective planograms

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  • John Haigh says:

    I’m excited to see and experience the next next generation of JavaScript UI library’s that can help us to develop richer merchandising experiences.

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  • Very exciting times within Planogramming. This technology will lead to sales/consumer data providing real-time feedback on planogram performance and recommendations for changes at the store level, delivered to store managers’ on the floor.

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  • Joe Catella says:

    Planograms are an essential part of succeeding in today’s market. Web based POGs, and more user options make it that much easier for stores/category managers to get in touch with their information.

    Reply
  • Don Edmonds says:

    Conferences like jQueryTO can be a breeding ground for new knowledge and are a great way to share ideas and knowledge, as well as remaining on the cutting edge of the incredibly quick pace of change in this industry. A wealth of knowledge awaits those who participate in such activities.

    Reply
  • These technologies definitely make it easy to see and make simple adjustments to planograms quickly. It gives the planograms much better reach.

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  • Getting an interactive planogram library online is very exciting. Imagine being able to get live feedback from he field on your planograms. It’s amazing what we can do with technology today.

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  • Merchandisers have always struggled to get the planograms into the hands of the stores quickly and efficiently. With new technology and web-based delivery methods now available it has become as simple as clicking a button, and with tablets being used more and more in store, it couldn’t be easier to implement.

    Reply
  • Matt Pope says:

    Managing, organizing and analyzing the data required within a collaborate planogram process is both time consuming and challenging. This, in addition to the benefits (and requirement) of incorporating additional consumer insight into the planogram decision making process is shaping the next generation of merchandising innovation.

    Reply
  • Great to see what’s discussed at JqueryTO can be brought into planogramming and creating better merchandising experience for retailers. So much to learn at those events, being able to interpret it all into a usable way really makes a difference.

    Reply
  • Planograms used to be very difficult and time consuming to create. It’s great that there are new tools that make planograms quicker to create, implement and get feedback on.

    Reply

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